Quotes:

David Watkins, Service Director, Connected Home Devices commented: “Connected TV Devices fulfill a growing consumer desire to access OTT content on the big screen in the home. While Game Console vendors and the major TV brands have the largest footprint of such devices, major IT and Internet brands such as Apple, Google and Amazon are starting to build up a significant base of lower cost media streaming boxes and dongles from which they can tap into the online TV audience to advance their own living room strategy”.

Eric Smith, Analyst, Connected Home Devices said: “Game Consoles were until very recently the dominant Connected TV Device installed in the living room. However, Q2 2014 marked the first time that there are more Smart TVs installed in homes globally than IP-enabled game consoles and Smart TVs will now move on to become the dominant Connected TV Device in the living room in terms of ownership. The challenge for Smart TV vendors moving forward will be to grow the number of active users and to do this they must ensure that their platforms remain relevant and up-to-date – certainly no easy task given the lengthy TV replacement cycles”.