PRESS RELEASE
|
Facebook Accounts for Three-quarters of
Global Social Network Ad Spend
|
North America Has the
Highest Facebook Penetration at 95 percent
Boston,
MA – April
2, 2015 –Boosted by solid growth in usage and advertising
spend across major social networks, the global social network market continued
to show strong growth in 2014, according to Strategy Analytics Global
Social Network Forecast. Globally,
Social Networks surpassed 2 billion users for the first time in 2014, of which
Facebook accounted for 68%.
Click here for the report: http://bit.ly/1MAxHD8
Ad spend on social networks grew a robust 41%
globally in 2014 totaling over $15.3 billion, accounting for 11% of global
digital ad spend. Facebook accounted for three-quarters of global social
network ad spend in 2014, while Twitter accounted for 8%. In 2015, ad spend on
social networks is expected to grow by 29%, totaling $19.8 billion.
“Overall, the social network market continues to
show strong growth across all regions as the major social network platforms
drive usage and engagement via improved integration of digital media content,”
said Leika Kawasaki, author of the
report. “While Facebook currently dominates the global social network market,
its absence in China allows local social networks such as QZone and Tencent
Weibo to gain traction in the rapidly expanding Chinese digital advertising
market.”
Other Key Findings from this report include:
·
Nearly half
(46%) of social network users reside in the Asia Pacific region.
·
China accounts
for almost 25% of global social network users with 495 million users in 2014.
·
North America
had the highest ratio of social network users to its population (64%) in 2014,
followed by Western Europe at 55%.
·
The US accounts
for the largest share of global social network ad spend (41%), totaling $6.2
billion in 2014, up 35% YoY.
·
The UK. is the
second largest market for social network ad spend, accounting for 8.2% of
global social network ad spend in 2014, just edging out China (8%).
·
The US had the
highest social network ad spend per social network user at $31.37 in 2014. This
is expected to grow 27% to $39.84 in 2015.
About Strategy Analytics
Strategy Analytics, Inc.
provides the competitive edge with advisory services, consulting and actionable
market intelligence for emerging technology, mobile and wireless, digital
consumer and automotive electronics companies. With offices in North America,
Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
US Contact: Leika Kawasaki, +1 617 614 0738,
lkawasaki@strategyanalytics.com