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Wireless Media Strategies
Topics
  • Mobile media usage and revenues: music, games, TV, social networking
  • Messaging usage and revenues
  • Value chain analysis
  • Mobile advertising and location services
  • Cloud-based Apps and business models
  • Media company, operator and OEM handset vendor strategic analysis


Customer Analytics
  • User Experience
  • Customer Buying Behavior
  • Segmentation
  • Market Demand Analysis
  • Market Needs


Business Solutions
  • Business Plans
  • Value Proposition
  • Segmentation Strategies
  • Product Roadmaps
  • Competitive Positioning


Report Types
  • Global Forecast
  • Regional Forecast
  • Viewpoints
  • Insights
  • Presentations

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SpecTRAX: Handset comparison database
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SpecTRAX
  • Unique service offering online database access to quantitative consumer survey data covering consumer technologies, advanced services and digital media
  • Direct observation of lead adopters in their home environment over time to investigate usage scenarios of digital media devices and services
  • TV & Media Strategies
    We cover all of the major media sectors, including advertising, TV and video, music, games and social media
  • Conducts some of the industry’s most extensive testing of how consumers use mobile services and applications, including browsing, media and messaging, context awareness and convergence
  • Connected Home Devices
    No other vendor offers the combination of timely, consistent and accurate tracking of 22 different product categories spanning audio, video and computing,
  • Wearable Device Ecosystem
    Wearable Device Ecosystems (WDE) provides a deep dive into the fast-developing market where there is no dominant paradigm in terms of form factor, ecosystem, enabling technologies or use cases
  • Research and analysis on the app ecosystem providing real time insight into consumer trends, a deep understanding of developer’s ever shifting expectations, and granular platform-level forecast data
  • Digital Media Dashboard
    Digital Media Dashboard (DMD) provides a quantitative analysis of the online and mobile media market across major media types and business models: Video, TV, Music, Social Networking and Advertising
  • The industry’s first service providing automotive firms with timely insights on mobile D
  • Offers deep dive primary consumer research combined with performance measurements of service providers in over 60 countries
David Kerr Senior Vice President

Wireless Media Strategies Team:
David MacQueen, Executive Director
Nitesh Patel, Director
Wei Shi, Analyst

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