As Director for the Automotive Electronics service, Ian Riches heads a research team covers all aspects of core automotive electronic systems, semiconductors and sensors on a worldwide basis. Ian has always been passionate about cars - his parents joke that he was shouting “Ford! Volkswagen!” before he said “Cat! Dog!”. His areas of research include powertrain, chassis, safety, security and body applications – including high-growth areas such as hybrid and electric vehicles and advanced driver assistance systems.

Prior to joining Strategy Analytics, Ian spent two years working as assistant editor of Automotive Engineer, the UK magazine published by the IMechE. He has also held the position of Press Officer/Technical Author for MTL, a company that manufactures safety-related electronic equipment.

With over fifteen years of experience, he is one of the foremost industry analysts in the automotive electronics sector.

Ian holds an MA in engineering from Cambridge University, UK, where he specialized in fluid dynamics, turbo-machinery and internal combustion engines.