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Cloud Bubble Trouble

Date: 27 Jun 2013
Start Time: 09:00 EDT (06:00 PDT / 14:00 GMT)
Duration: 60 minutes

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ICT Providers at Risk of Cloud Market Hopes Being Dashed on the Rocks of Business Misalignment

Information and Communications Technology (ICT) providers are chasing clouds as if there is a pot of gold at the end of the rainbow that immediately delivers huge revenue for providers and cost savings for customers. The reality is that clouds currently contribute less than 5 percent of revenue for many global ICT players and it will be 5-10 years before significant cloud-related revenue and savings are realized. Now is the time for ICT providers to choose business models and partners that maximize cloud-related revenue growth while minimizing disruptions to existing business value chains. Otherwise, billions of dollars invested in cloud operations that fail to generate significant revenue quickly enough to meet expectations will lead to a cloud bubble bursting.

Join us for this webinar that examines cloud related revenue opportunities, business models and market strategies from which ICT providers should be choosing.

Questions we will explore include:
  • What is the size of the business cloud services market revenue opportunity by region, cloud type (SaaS, IaaS, PaaS), and mode (public vs. private cloud)?
  • What is the cloud bubble and what will happen when it bursts?
  • What are the biggest cloud revenue areas of opportunity for:
    • Software vendors
    • Hardware vendors
    • Systems integrators
    • Telecom operators
    • Web hosting and managed service providers
    • Cloud native service providers
  • What are the top criteria used by customers to evaluate cloud solution providers?
  • What roles do cloud ecosystem partners play?




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