Custom Research
Strategy Analytics has one of the industry's best-respected practices for conducting custom studies of customer behavior, requirements and economics for both B2B and B2C programs. Through these consulting engagements, we provide deeper insights into customer behaviors, based on quantitative data that supports confident and defensible strategic decisions.
- We employ state-of-the-art analytical techniques, which produces more accurate and defensible data
- We bring deep industry knowledge to every engagement, which gives you more informed and grounded results in a shorter amount of time
- We integrate and conduct custom primary research on a domestic or multinational level, for more targeted, meaningful insights
Following are the five areas of focus for our Custom Research consulting engagements:
Through the custom application of our proprietary research as well as Common Industry Format techniques, Strategy Analytics provides our clients with deeper and revealing insights into their existing or prospective buyers.
Strategy Analytics' custom ethnographic studies provide an in-depth analysis of customer behaviors, motivations, usage patterns and expectations. Our research is conducted in the context of the actual usage experience, which distinguishes our methodology from traditional surveys or focus groups.
Strategy Analytics' in-house User Experience practice conducts qualitative and quantitative assessments of a digital device or service's ability to meet customer needs and expectations. Through systematic benchmarking, our clients can track the metrics of product experience success and the key drivers of customer satisfaction.
Our User Experience experts conduct custom studies of usability barriers, customer segment needs and features, function and navigation preferences. Our recommendations help enable clients to create successful and superior user experiences that maximize revenue, build customer loyalty and improve competitive differentiation.
Strategy Analytics provides proprietary, quantitative analysis on the drivers, barriers and dynamics of customer buying behavior. Through these comprehensive studies, we provide clients with predictive recommendations to improve products, services and marketing effectiveness.
Our Custom Research consultants will create a quantitative framework to conduct conjoint analysis of the choices driving the customer purchasing process. We provide insights on tangible and intangible factors, such as: value propositions, feature and function combinations and pricing.
Strategy Analytics is one of the foremost experts in creating simulated shopping exercises to analyze customer buying behavior. Using state-of-the-art choice analysis applied in proprietary research, our simulation models explore scenario-based analysis for product development, marketing and pricing decisions.
Strategy Analytics employs a number of research techniques to explore the motivators, processes and barriers associated with buying decisions. We provide clients with insights and recommendation on pressure points for influencing the desired buyer response.
Strategy Analytics works closely with clients to develop proprietary analysis of customer behavior in targeted segments. We develop segmentation hypotheses, create effective research instruments and manage global fieldwork.
In order to understand the underlying drivers of adoption and usage in different target markets, Strategy Analytics uses segmentation analysis to explore the patterns of behavior within a customer base. We can also probe motivations and barriers to adoption based on the situational dynamics of specific groups.
Strategy Analytics supports development and marketing teams in identifying and quantifying product value propositions. Our research can define functional need characteristics by target market segments, segment sizes, willingness-to-pay and other marketing variables to improve positioning and product development effectiveness.
Strategy Analytics segmentation research defines the fields of competition based on price, brand, form factor, functional specifications and other key determinants of buyer decisions. We help product planning teams optimize and balance product portfolios and improve market share.
Strategy Analytics conducts qualitative and quantitative tests to answer critical questions like: "What are the buyer's needs?" "How much are they willing to pay?" "What level of brand share can we win?" We apply ideation, focus groups, simulated shopping and other research techniques to provide the answers that business planners need to execute winning market entry strategies.
What is the most powerful value proposition to the customer? Strategy Analytics works with product developers to develop new value propositions through ideation, and then test the perceived benefits through qualitative and user experience studies, and to measure the metrics (?) of market demand.
To provide actionable insights on optimal pricing scenarios, Strategy Analytics' research focuses on addressing specific questions regarding price/demand relationships by segments, pricing trajectories over time, and running scenarios for competitive positioning against current and future products.
Clients often need to resolve markets with greater detail in order to prioritize segments and assess opportunities. Strategy Analytics uses a combination of secondary research and our proprietary knowledgebase of forecasts and market analyses to provide clients with higher resolution perspectives on markets and opportunities.
Strategy Analytics provides clients with analysis and recommendations on changing market requirements and competitive dynamics for new digital products and services. By focusing on the functional benefits of new value propositions, our Custom Research consultants provide clients with a better understanding of user requirements (and unmet needs) driving adoption.
For many customers, digital products already offer a bewildering array of features that may hinder the user experience. Strategy Analytics applies user experience analysis and primary research to identify opportunities to optimize feature configurations to meet market segment needs.
The challenge for product and market planners is to determine which benefits create the most value and for which customers. Strategy Analytics combines quantitative research on user perceived value with user experience analysis to provide benefits metrics that support improved performance.
By developing a clear understanding of the benefits of new products within the customer's digital lifestyle, Strategy Analytics can provide marketing teams with levers to drive product awareness and adoption. Combined with segmentation analysis, our insights and recommendations can improve positioning and performance.