Richard Robinson, Director, Automotive Multimedia and Communications service, (AMCS) has an industry background with over 10 years experience in automotive, where he directed and developed Navigation, Infotainment and Telematics products for the mass market. He has leveraged his industry experience to create highly detailed analysis and forecasts of Automotive systems, semiconductors and service markets.

Mr Robinson has a background in car-navigation and Human-Machine-Interfaces (HMI) design at Alpine electronics where he led interface design breakthroughs including the world’s first production automotive-interface using Macromedia Flash in 2004 (Jaguar XK), which was also used in the Land Rover Freelander 3 and the Jaguar XF. He was also a key HMI consultant on several award-winning OEM navigation systems for Honda and Acura , including the first navigation head unit with a DVD-Audio drive and surround sound (2004 Acura TL) (JD Power No.1: 2001-2005).

Mr Robinson focuses on the strategic issues thrown up by the migration of Infotainment/Telematics from the traditional automotive focus of the past, to the highly dynamic consumer and connectivity-lead focus of the future.

Prior to joining Strategy Analytics Mr Robinson was Principal Analyst leading iSuppli’s research on automotive infotainment and telematics.

Richard has BA from the University of Natal in Durban, South Africa.