Holistic Approach to Music, TV, Gaming Spans Fixed & Mobile Networks
Boston, MA - March 19, 2007 - Global research firm, Strategy Analytics, announces new syndicated research programs addressing revenue, value chain challenges and opportunities for mobile and digital media. To highlight its commitment to thought leadership in the new media convergence domain, Strategy Analytics introduces:
- Digital Media Strategies (DMS)
- Broadband Network Strategies (BNS)
- Wireless Media Strategies (WMS)
- Wireless Media Laboratory (WML)
- Wireless Device Laboratory (WDL)
The Strategy Analytics Digital Consumer Practice broadens its scope with research into the areas of Broadband Network Strategies (BNS) and Digital Media Strategies (DMS), and provides research into service provider competition and convergence, covering analysis and forecasts on the global transition to new media revenues. These services also cover the impact on consumers from new technology influences and delivery platforms.
The renaming of Wireless Internet Applications to Wireless Media Strategies (WMS) reflects the broadening role of media in the mobile domain by tracking messaging and infotainment, as well as video telephony. The WMS service continues to provide research on mobile TV, music, gaming and social networking. Advertising is also covered in this mobile space, tracking the growth of location-based services.
The Wireless Media Laboratory (WML) benchmarks user experience on the third screen, with ongoing tracking of music, video, TV, social networking and gaming applications across both mobile operator and traditional content provider solutions.
The Wireless Device Laboratory (WDL) covers cellphones, examining user experience and purchase motivation and providing quantitative feedback on industrial design, software UI and overall mobile device user experience.
These key initiatives continue to demonstrate Strategy Analytics devotion to excellence in market research with actionable market intelligence and advisory support in the areas of wireless communication and digital consumer application, in addition to other Strategy Analytics technology research.