Boston, MA - March 29, 2007 - Following an extensive study into the various high technology advanced driver assistance systems, the Strategy Analytics Automotive Electronics Service report, "ADAS: Assessing Opportunities and Challenges" reveals a current, low, one percent penetration rate for ADAS applications in light vehicle production--except for camera and parking assistance systems which already stand at 20 percent. However, there is significant potential for future growth due to governmental concerns over the high rate of collision injuries, as vendors bring new developments to the market. ADAS will become easier and less costly to install, encouraging automakers to fit systems on more lower segment models, forecast to reach 10 percent penetration by 2013.

ADAS systems reviewed include adaptive cruise control, adaptive front-lighting, blind spot monitoring, lane departure warning, parking assistance and pre-crash safety systems. The study also looks into emerging applications such as driver attention, night vision, traffic sign recognition and the latest vehicle-to-vehicle and vehicle-to-roadside communication safety systems. Supplier and auto manufacturing activities are also covered.

While systems prices decline, camera technology will improve to provide a valuable role in object recognition. Cameras will become the basis for a host of new applications, which are mapped in the "ADAS Systems Market Forecast" and the "ADAS Sensors Market Forecast," found in this report. Strategy Analytics predicts the cost-effective development of different applications sharing the same sensor, as well as development of enhanced applications using a variety of different types of sensors, better-known as "sensor fusion."

"Vehicle makers and suppliers are focusing sharply on ADAS, as they collaborate in developing new systems to meet the eSafety challenge of halving road traffic accidents by 2010," says Kevin Mak, Industry Analyst of the Automotive Electronics Service.

"Semiconductors are a vital enabler for cost-effective ADAS development. These applications will provide new revenue opportunities for automotive chip vendors," adds Chris Webber, VP, Global Automotive Practice.

In addition to this report Strategy Analytics offers a tactical database which lists car models with ADAS features fitted, along with the relevant suppliers.