Boston, MA - 25 July 2008 - Leading global research and consulting firm Strategy Analytics recently announced the launch of its newly rebranded service, "Multiplay Market Dynamics" (MMD). The service, led by Ben Piper, will initially focus on strategies around two core areas: residential broadband and digital television distribution.

"No service provider can afford to ignore the competitive thrust towards multi-service bundling and service integration," said David Mercer, Vice-President of the Strategy Analytics Digital Consumer Practice. "The Multiplay Market Dynamics service addresses this phenomenon through competitive intelligence on the world's leading players, insight into drivers of user adoption and customer retention, and analysis and forecasting on worldwide adoption."

The MMD research perspective is global, and covers over 60 major North American, Western European and Asia-Pacific markets, as well as emerging markets and the BRIC (Brazil, Russia, India, China) countries. In addition, the service provides quarterly performance tracking of key business metrics for more than 200 major broadband and digital TV service providers, and includes service provider-level forecasts.

"A key success factor for Service Providers will be their ability to effectively differentiate and garner market share in an increasingly competitive marketplace," said Ben Piper, Director of the Multiplay Market Dynamics service. "Multiplay marketing is clearly a core challenge facing our clients, and we are thrilled to provide them with this comprehensive service."