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Hybrid Powertrain $1.3 Billion Semiconductor Opportunity
Costs Will Limit Hybrid Vehicle Production
Boston, MA - 3 December 2008 - The Strategy Analytics Automotive Electronics Service report, "Hybrid Vehicle Market Forecast: Environmental and Fuel Cost Concerns Stimulate Demand," predicts annual growth of full and mild hybrid powertrains to be 38 percent (2007-2012). The report concludes that the more cost effective mild hybrid solution will see faster growth (79 percent) mainly from Honda and European OEMs, although market leader Toyota will have a head start.
The higher cost to consumers and the limitations imposed by current battery technology are holding back hybrid deployment. "Despite their enthusiasm for environmentally friendly vehicles, consumers are anxious not to pay higher prices during this global recession", said Kevin Mak, Automotive Electronics Analyst. In response to this, OEMs are developing ways of reducing the break-even period to repay the hybrid premium and thus make hybrid purchases worthwhile. "Tougher emission standards will also drive hybrid development - even European car makers will be involved despite good progress in reducing CO2 using diesel technology."
The semiconductor market supplying hybrid powertrains will increase rapidly--from $384 Million in 2008 to $1.3 Billion in 2015--mainly in power devices but also in analog microcontrollers and sensors. "Electrification in powertrains will deliver significant opportunities for semiconductor vendors," added Chris Webber, Vice President, Global Automotive Practice.
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