Keyless Entry, Keyless Start Gain Momentum
Boston, MA - August 19, 2009 – Automotive remote keyless entry (RKE) systems will be upstaged in the future by Passive Go (PG)—where the driver needs a key to open the car door, but not to start the car—and Passive Entry Go (PEG) systems—where the car key remains in the driver’s pocket for both car entry and car ignition. However, without breakthroughs in cost-reduction and consumer awareness, neither system will be deployed in large volumes, according to the Strategy Analytics report, “Vehicle Entry and Go: Passive Systems Set To Challenge RKE.”
- PEG systems may not be deployed beyond an 11M unit niche by 2016. With cost reductions and consumer awareness, PEG could grow to 19M units, valued at $867M.
- The more cost-effective PG systems could sell 26M units by 2016.
While passive systems offer drivers convenience, they are costly to develop. They require custom development, with more components, for each model and are complex to install. Also, consumers are mainly unfamiliar with keyless operation.
“Vendors have been developing more integrated solutions to resolve cost issues, enhanced reliability and usability, and increased functionality of passive systems in order to make such purchases worthwhile,” says Kevin Mak, author of the report and Industry Analyst of the Strategy Analytics Automotive Electronics Service. “The PG system essentially raises the convenience of the conventional RKE system, without the high costs associated with a full PEG system. If successful, vendors may realize a market by 2016 for which there will be equal deployment of PG and RKE systems.”
Future key systems will also offer additional information, such as vehicle temperature, as evidenced by the long-range, two-way communication devices pioneered by General Motors and Volvo.