| Boston MA |
Ohio |
Milton Keynes |
|
| Strategy Analytics Inc |
Strategy Analytics Inc |
Strategy Analytics Ltd. |
Strategy Analytics |
| 199 Wells Avenue Suite 108 |
|
Bank House, 171 Midsummer Boulevard |
15, rue Reaumur |
| Newton MA |
|
Milton Keynes |
75003 Paris |
| MA 02459 |
|
MK9 1EB |
France |
| USA |
USA |
United Kingdom |
|
| Tel: +1 617 614 0700 |
Tel: +1 617 614 0716 |
Tel: +44 1908 423600 |
Tel: +33 1 53 40 99 50 |
Fax: +1 617 614 0799
Map/Get Directions |
Fax: +1 614 431 2343 |
Fax: +44 1908 423650
Map/Get Directions |
Fax: +33 1 53 40 99 59
Map/Get Directions |
| |
|
|
|
| Los Angeles |
San Francisco Bay Area |
London |
|
| Strategy Analytics Inc |
Strategy Analytics Inc |
Strategy Analytics : Teligen |
Strategy Analytics GmbH |
| 3342 Wimbleton Drive |
2610 Presidio Dr. |
Great West House, Great West Road |
Sebastiansplatz 5 |
| Los Alamitos |
Brentwood |
Brentford |
D-80331 Muenchen |
| CA 90720 |
CA 94513 |
Middlesex, TW8 9DF |
Germany |
| USA |
USA |
United Kingdom |
|
| Tel: +1 617 614 0719 |
Tel: +1 617 614 0732 |
Tel: +44 2081 850402 |
Tel: +49 89 51 51 35 0 |
| |
Fax: +1 925 308 7727 |
Fax: +44 2081 850419
Map/Get Directions |
Fax: +49 89 51 51 35 55
Map/Get Directions |
| |
|
|
|
| |
|
|
|
| Strategy Analytics Inc |
Strategy Analytics Inc |
Strategy Analytics Inc |
|
| Level 18 Yebisu Garden Place Tower |
16F, Gangnam Bldg., 1321-1 |
59-2-102 Beijing Suncity |
|
| 4-20-3 Ebisu Shibuya-ku |
Seocho-dong, Seocho-gu |
No. 30 Litang Road, Xiaotangshan |
|
| Tokyo 150-6018 |
Seoul, 137-070 |
Changping District, Beijing |
|
| Japan |
Korea |
P. R. China 102209 |
|
| Tel: +81-3-5789-5935 |
Tel: +82 2 310 9122 |
Tel: +86 10 8975 5246 |
|
| |
Fax: +82 2 757 7100 |
Fax: +86 10 8975 5246 |
|
| |
|
|
|
| |
|
|
|
|
PK & Wise |
Hinton Information Services |
|
|
6F J's Building |
6F-3 #103 Rueihu Street |
|
|
1487-4 Seeocho-dong Seocho-gu |
Neihu |
|
|
Seoul 137869 |
Taipei 11494 |
|
|
Korea |
Taiwan |
|
|
Tel: +82 2 597 8756 |
Tel: +886-2-27993110 ext. 319 |
|
|
Fax: +82 2 598 9444 |
Fax: +886-2-27995560 |
|
Automotive Buyers Unwilling to Pay for Advanced Safety Features
Interest High but Consumers Don't Want to Pay Current Cost
Boston, MA - January 26, 2010 – A recent Strategy Analytics survey of vehicle owners in the USA and UK found that while drivers are interested in many advanced automotive safety features, the current price for these features dissuades them. Details may be found in the Strategy Analytics Automotive Consumer Insights (ACI) report, “Consumers Interested in Advanced Safety Features, but Not at Current Price.”
From adaptive cruise control and blindspot detection, to night vision and pre-crash safety systems, consumers in the USA and UK indicated great interest, however at a fraction of their current price.
“These findings show that night vision systems will continue to be confined to premium luxury models until costs are reduced and the user experience is improved,” commented Chris Schreiner, Senior Analyst at Strategy Analytics.
Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice, added, “Blindspot detection shows more promise in the US than in the UK, as UK consumers show interest but are less willing to pay.”
Press release contact
|
|
Chris Schreiner |
| Phone number:
+1 617 614 0713 |
| Email:
Contact me |
© 2019 Strategy Analytics