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Strategy Analytics to Unveil Connected TV Research Findings at the NAB Show
Viewing Habits "Transformed" By Connected TV
Boston, MA - April 8, 2010 – The transformation in viewing behavior of early connected TV adopters will be revealed by Strategy Analytics at this year’s NAB Show in Las Vegas, NV. During an analyst breakfast at the NAB Show Strategy Analytics will present, for the first time publicly, extracts from in-depth recorded video interviews with advanced internet TV users.
The research, from the firm’s Digital Home Observatory, offers rich insights into the attitudes and behavior of so-called “cord cutters,” who have abandoned subscription TV in favor of watching shows from Hulu.com and other Internet-based services. The presentation will identify four key components of connected TV services which are driving their growth.
This presentation which will take place on Tuesday, April 13, 2010 at 8.00AM at the Las Vegas Convention Center is a component of the NAB Show’s Info Session conference stream.
Details as follows:
Broadcasting in Turmoil: Recession, Recovery and Online Disruption – Strategy Analytics and D. I. S. Consulting Analyst Breakfast Presentation at the 2010 NAB Show
Registration: http://tinyurl.com/NABbrkfst
Event Information:
Date: Tuesday, April 13, 2010
Time: 7:30 am - Breakfast and Registration 8:00 am - Presentation
Location LVCC, Las Vegas; Room S225 South Hall Upper Level
Analyst Blog: blogs.strategyanalytics.com/dcp
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