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Mobile Markets in Middle East & North Africa Little Touched by Recession
Developing Countries in MENA Will See 6% Subscription Growth Through 2015
Boston, MA - July 6, 2010 – Mobile phone usage in the emerging countries of the Middle East and North Africa was largely unaffected by the global economic downturn, and is positioned for strong growth in the next five years. The recent Strategy Analytics report, “Emerging Markets Mobile Subscriptions Forecast, 2010-15: Middle East & North Africa,” predicts that markets such as Egypt and Jordan will grow by 35-40% over the forecast period. Even Turkey, a more mature market, will see subscriptions climb at an average of 4.5% per year through 2015.
Mobile voice traffic in the region is expected to nearly double in the course of this forecast period, reflecting lower tariffs due to increasing competition, as well as expansion of the user base. “Multinational players, such as Vodafone and France Telecom are looking to build their presence, along with growing regional powerhouses like MTN and Etisalat,” says Tom Elliott, Director of Strategy Analytics Emerging Markets Communications Strategies service, and author of the forecast. “There may be some pressure on margins as the landscape gets sorted out, but it will be good for consumers.”
With 3G licenses being awarded in more developing countries in the region, data services will increasingly contribute to revenue. “When you see an operator like Turkcell getting upwards of 15% of revenue from data in a country that didn’t have 3G service two years ago, you realize the tremendous potential for non-voice services in the region,” says Phil Kendall, Director of Strategy Analytics Wireless Network Strategies service.
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