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Strategy Analytics Announces 3DTV Analyst Forum with Guest Speaker BSkyB's Brian Lenz

London, England - August 17, 2010 – Strategy Analytics is pleased to announce that this year’s Analyst Forum at IBC 2010 will feature guest speaker Brian Lenz, who has led BSkyB’s leadership in 3DTV. The Forum will unveil the findings from new consumer and industry research studies focusing on awareness and perception of 3D, intentions to buy, and the readiness of the television production industry for this critical phase of the 3D transition.

“3DTV is about to arrive in millions of homes around the world,” notes David Mercer, VP and Principal Analyst at Strategy Analytics. “Many people have experienced 3D at the cinema or elsewhere and there is growing evidence that they are now ready to start watching 3DTV in the comfort of their own homes. Our latest consumer surveys will highlight the growing acceptance of 3D and offer insights into the industry challenges that lie ahead.”

Strategy Analytics’ partner, D. I. S. Consulting, will release the results from its latest survey of professional television equipment vendors. These will highlight the extent to which the television production industry is preparing for the transition to 3D and its plans for the coming years.

Date and Venue: 8.00-10.00am, Saturday 11th September 2010
Holiday Inn, "Manhattan" Room, De Boelelaan 2, 1083 HJ Amsterdam, The Netherlands


Attendance at the Analyst Forum is free of charge but as there is limited space attendees are requested to register in advance by visiting www.strategyanalytics.com/IBC2010.html.

Editor’s note: The consumer and industry surveys fielded by Strategy Analytics and D. I. S. Consulting are multi-client studies and have not been commissioned specifically by BSkyB or any other firm.

Press release contact

David Mercer
Phone number: +44 1908 423610
Email: Contact me
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