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Consumers Prefer uWand for Connected TV Control
Direct Pointing Technology Considered Most Effective for VoD and Digital Media Experiences
Boston, MA - September 7, 2010 – New Strategy Analytics consumer research has found that adopters and intending adopters of connected TV services are looking for controllers that are simple, yet capable of controlling multiple devices and executing complex use cases. At the same time, they want controllers that are small, stylish and comfortable to use. The Strategy Analytics Digital Home Observatory (DHO) service report, “Consumer Preferences for Connected TV Controllers,” concludes that Direct Pointing Controller technology (uWand) is the interface which these consumers believe most effectively meets these needs.
Kevin Nolan, Principal Analyst within the Digital Home Observatory and author of the report, commented, “While they are certainly interested in advanced connected TV functionality, such as Video on Demand, making their lives easier by reducing the number of controllers in the home is also an important consideration for these consumers.”
They consider the most important characteristics of a connected TV’s remote control to be simplicity, comfort, the ability to control multiple devices and universal control capabilities, i.e. one item to replace all of their other controllers.
uWand was considered appropriate in its ability to meet these demands by substantially more respondents than other technologies like Touchscreen remotes, Gyro controllers and Deviceless Gesture Control.
58% of respondents in this survey said that they would pay more than a $100 premium for a TV equipped with uWand.
Further details about the study can be downloaded at: http://tinyurl.com/sa-uwand
Strategy Analytics will present further research findings on Saturday, September 11, 2010 during the International Broadcasting Convention in Amsterdam, when BSkyB’s Director of Product Development, Brian Lenz, will be guest speaker. Admission is free, but registration is required by visiting http://www.strategyanalytics.com/IBC2010.html
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