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Mobile Operators Can Expand Tablet Market by 70 Percent
Subsidies and Data Pricing Key to Profitable Tablet Growth
Boston, MA - October 27, 2010 – The Strategy Analytics Mobile Broadband Opportunities (MBO) service report, “Tablet Futures: Assessing the Impact of Subsidies and Data Pricing,” predicts that greater use of operator retail stores and subsidies could grow volumes of tablet sales by over 70% in the US and Europe.
Companies across the value chain are developing strategies to participate in the hot new tablet market, driven by the success of the Apple iPad. Mobile operators, such as AT&T and Verizon Wireless, have announced plans to sell the iPad directly in their retail stores. As device vendors ready new tablets, aiming to take market share from Apple, it is important to understand the role that operators and their subsidies can play in tablet market growth.
“Mobile operators can be influential in driving an accelerated growth of the tablet market,” notes Chris Ambrosio, Executive Director of the Strategy Analytics Global Wireless Practice. “We see further upside and a win-win opportunity for content providers to work with operators.”
Martin Bradley, co-author of the report, adds, “Subsidies can be an important tool to promote tablet sales, but operators need to price data plans at levels that support profitability.”
Strategy Analytics is hosting an invitation-only webinar, “Tapping the Tablet Opportunity,” on November 3, 2010. Findings from this analysis and additional tablet research from the firm will be discussed. For more information please contact Susan Welsh de Grimaldo at swelshdegrimaldo@strategyanalytics.com.
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