Boston, MA - September 12, 2011 – Strategy Analytics is pleased to announce a number of important new analyst additions to its Digital Consumer Practice. These are headed by the recruitment of veteran digital media analyst, Ed Barton, who brings 15 years’ experience of industry and financial analysis in the digital content and games sectors. Ed previously held positions at IHS Screen Digest, Sporting Index and Hydra Consulting, and now heads up the Strategy Analytics Digital Media Strategies research program.
Ed is joined by Caroline Park, a professional ethnographer, who will focus on the exciting work being carried out by the Strategy Analytics
Digital Home Observatory. Unique to the industry analyst sector, this research service draws upon ethnographic studies of consumers in their own homes in order to develop compelling new insights and lessons for media, technology and service provider participants.
Other recent additions to the
Digital Consumer team include Leika Kawasaki, who joins from Lyra Research as a digital media analyst, and Richard Fontes, who previously worked as a portfolio analyst with State Street Global Advisors.
“Even in challenging economic times, Strategy Analytics clients continue to demonstrate growing commitment to our advisory and consulting services,” says David Mercer, Vice President of the Strategy Analytics
Digital Consumer Practice. “Our people lie at the heart of our business success and I am delighted to welcome these highly qualified colleagues to our team.”