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2012 Beijing Auto Show - Fuel Economy Impetus for Stop-Start Deployment in China
180% CAAGR Growth for Modified Starter Motors in 2011-2016
Boston, MA - June 26, 2012 - At the 2012 Auto China show in Beijing, Strategy Analytics noticed a significant increase in the number of automotive electronics offerings, including fuel efficient stop-start, micro-hybrid powertrains and a host of other innovative automotive electronic systems that are often taken for granted in mature markets. Findings from the Beijing auto show were written up in, "2012 Auto Show - The State of the Chinese Auto Industry."
In China, the Chevrolet Cruze, Ford Focus and Toyota Corolla now offer stop-start systems which save fuel by cutting the engine when vehicles are waiting at traffic lights or in traffic jams. Competing Chinese auto makers, Chang’an, FAW, Geely and Jianghuai (JAC), also offer stop-start in their new models. The launch of these stop-start models comes just days after the latest Chinese government announcement seeking further fuel economy standards by 2020.
"With government ambitions to have half a million electric vehicles on Chinese roads by 2015, and five million units by 2020, much focus has been on electric vehicles," says Kevin Mak, analyst at the Automotive Electronics Service at Strategy Analytics. "However, consumers in emerging auto markets, such as China, find it hard to justify the additional high purchasing cost of an electric vehicle, just like car buyers in mature markets. Stop-start brings fuel economy to the consumer at an affordable price."
Beyond stop-start, engine downsizing will also make a wider range of cars eligible for government incentives on fuel efficient car purchases, as long as the vehicles offer a minimum level of fuel economy (6.3 l/100 km, 37 mpg) and comply with Euro-5 emission standards.
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