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HTML5 Not a Threat to Native App Dominance
HTML5 fails to present an alternative to native apps ensuring the continued dominance of Apple, Google, and increasingly Windows Phone
Boston, MA - July 24, 2012 - HTML5 will have a minor impact on the apps ecosystem, according to the Strategy Analytics Apps Ecosystem Opportunities report, "HTML5: No Threat to Native App Dominance." The feature-rich superiority of native apps and the risk HTML5’s open standards creates for existing revenue streams will confine HTML5 to niche status.
Instead, Strategy Analytics predicts that a third type of application, the hybrid, will exhibit strong growth. Already services, such as PhoneGap, Sencha, Brightcove and Marmalade are allowing developers to combine an HTML5 core with native APIs to leverage the best of native and open standards. This Strategy Analytics report profiles these companies, clarifies the motives of key players in the apps ecosystem and evaluates the technical, business, and strategic hurdles HTML5 faces as it tries to compete with native apps.
According to Josh Martin, Director of Apps Research at Strategy Analytics, "HTML5 is not the future of apps. While developers dream of 'write once run everywhere,' the fragmented support for and limited APIs within HTML5 make this impossible. In fact, Strategy Analytics predicts that the hybrid app is the future. Existing business models are protected, differentiation among and within ecosystems remains intact, and consumption continues unabated. The end result is the continued dominance of iOS, Android and, increasingly, Windows Phone."
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