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Deep Packet Inspection (DPI) Evolving as Critical Tool for Mobile Data Traffic Monetization
Leading Vendors Target Improved Quality of Experience, Links to Subscriber Data Analytics, Value Added Services, Optimization, Charging
Boston, MA - October 31, 2012 - The Strategy Analytics Mobile Broadband Opportunities (MBO) service report, “Leaders in DPI/Policy Control Targeting Top Needs of Mobile Operators,” predicts the Deep Packet Inspection (DPI) market will top US$ 2 billion in 2016 as DPI expands its role as a core element of cost reduction, improved user experience, and new service delivery in mobile networks. The report evaluates the changing landscape and opportunities for DPI as operators increasingly look for DPI vendors with "out of the box" use cases and flexible solutions who can share risk as a prime contractor.
Susan Welsh de Grimaldo, Director, Mobile Broadband Opportunity service at Strategy Analytics, emphasizes: “Better Quality of Experience (QoE) for mobile data services requires better tools in the network, with more granular visibility into traffic flowing over networks. DPI is becoming a strategic weapon for mobile operators as they seek to control and monetize mobile data traffic, and leading vendors are stepping up to meet evolving operator needs.”
Sue Rudd, Director, Service Provider Analysis, adds, “Top DPI vendors are supporting new operator revenue growth by integrating real-time charging, subscriber analytics, policy, and traffic optimization—especially for video—all to enhance customer satisfaction and QoE.”
The DPI market is dynamic and diverse, with new players like Neuralitic Systems receiving a patent for context aware DPI and companies like Qosmos supplying DPI solutions for integration into numerous network elements by large equipment vendors. In parallel, vendors with standalone DPI solutions—which offer benefits in scalability, fine grain detection, rapid rules updates and support for converged networks—are also evolving rapidly. In the world of pure-play DPI, three vendors, Allot Communications, Sandvine, and Procera Networks have emerged as the main players. Among these pure-play DPI companies, Allot Communications has become the revenue and innovation leader, and has just reported another strong quarter with 40% revenue growth from last year.
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