Q4 2013: Combined Share Hits 54 Percent While Sony, LG,
Panasonic Follow
Boston, MA - March 10, 2014 – The majority of Smart TV1
shipments in the United States were fulfilled by Samsung and Vizio Flat
Panel TVs (FPTV) in Q4 2013 as most major TV vendors put a priority on
Smart TV features to differentiate their products
in the crowded FPTV market, according to the latest Strategy Analytics
research, “United States Smart TV Market Share Report Q4 2013.”
Click here for the report:
http://www.strategyanalytics.com/default.aspx?mod=reportabstractviewer&a0=9456
Other findings from the report included:
·
Samsung was the clear market leader with 29.6 percent market share
·
Vizio has made a strong push to challenge Samsung’s dominance, gaining nearly 2 percent market share year-on-year
·
Sony holds only an
8.0 percent share in the overall FPTV market but its Smart TV market
share is nearly double that at 17.6 percent
Figure 1: Top 5 United States Smart TV and Flat Panel TV Vendors
Quotes:
David Watkins, Director of Connected Home Devices at Strategy Analytics, said:
“We are witnessing a precipitous
drop in the price delta for Smart TVs compared to their traditional
counterparts, reflecting the expectation of major TV vendors that they
will make more money down the road from content partnerships rather than
upfront on higher hardware costs. Though it
remains to be seen how quickly this scenario will materialize, the
immediate need for Over-the-Top content on Ultra HD TVs may be a
catalyst.”
Eric Smith, Analyst of Connected Home Devices at Strategy Analytics, added:
“We expect that Smart TVs will comprise more than half of all FPTV
shipments in the U.S. in 2014, but the Smart TV market will continue to
be dominated by a handful of vendors at the top. Vendors competing
solely on price will be slow to embrace Smart TV.”
1. Strategy Analytics
defines Smart TVs as subset of Connected FPTVs that have broad internet
access and include advanced smart functionalities.