| Boston MA |
Ohio |
Milton Keynes |
|
| Strategy Analytics Inc |
Strategy Analytics Inc |
Strategy Analytics Ltd. |
Strategy Analytics |
| 199 Wells Avenue Suite 108 |
|
Bank House, 171 Midsummer Boulevard |
15, rue Reaumur |
| Newton MA |
|
Milton Keynes |
75003 Paris |
| MA 02459 |
|
MK9 1EB |
France |
| USA |
USA |
United Kingdom |
|
| Tel: +1 617 614 0700 |
Tel: +1 617 614 0716 |
Tel: +44 1908 423600 |
Tel: +33 1 53 40 99 50 |
Fax: +1 617 614 0799
Map/Get Directions |
Fax: +1 614 431 2343 |
Fax: +44 1908 423650
Map/Get Directions |
Fax: +33 1 53 40 99 59
Map/Get Directions |
| |
|
|
|
| Los Angeles |
San Francisco Bay Area |
London |
|
| Strategy Analytics Inc |
Strategy Analytics Inc |
Strategy Analytics : Teligen |
Strategy Analytics GmbH |
| 3342 Wimbleton Drive |
2610 Presidio Dr. |
Great West House, Great West Road |
Sebastiansplatz 5 |
| Los Alamitos |
Brentwood |
Brentford |
D-80331 Muenchen |
| CA 90720 |
CA 94513 |
Middlesex, TW8 9DF |
Germany |
| USA |
USA |
United Kingdom |
|
| Tel: +1 617 614 0719 |
Tel: +1 617 614 0732 |
Tel: +44 2081 850402 |
Tel: +49 89 51 51 35 0 |
| |
Fax: +1 925 308 7727 |
Fax: +44 2081 850419
Map/Get Directions |
Fax: +49 89 51 51 35 55
Map/Get Directions |
| |
|
|
|
| |
|
|
|
| Strategy Analytics Inc |
Strategy Analytics Inc |
Strategy Analytics Inc |
|
| Level 18 Yebisu Garden Place Tower |
16F, Gangnam Bldg., 1321-1 |
59-2-102 Beijing Suncity |
|
| 4-20-3 Ebisu Shibuya-ku |
Seocho-dong, Seocho-gu |
No. 30 Litang Road, Xiaotangshan |
|
| Tokyo 150-6018 |
Seoul, 137-070 |
Changping District, Beijing |
|
| Japan |
Korea |
P. R. China 102209 |
|
| Tel: +81-3-5789-5935 |
Tel: +82 2 310 9122 |
Tel: +86 10 8975 5246 |
|
| |
Fax: +82 2 757 7100 |
Fax: +86 10 8975 5246 |
|
| |
|
|
|
| |
|
|
|
|
PK & Wise |
Hinton Information Services |
|
|
6F J's Building |
6F-3 #103 Rueihu Street |
|
|
1487-4 Seeocho-dong Seocho-gu |
Neihu |
|
|
Seoul 137869 |
Taipei 11494 |
|
|
Korea |
Taiwan |
|
|
Tel: +82 2 597 8756 |
Tel: +886-2-27993110 ext. 319 |
|
|
Fax: +82 2 598 9444 |
Fax: +886-2-27995560 |
|
23% of Android Smartphone Users are Power Users
Strategy Analytics' AppOptix platform identifies data consumption profiles among US Android smartphone users.
Boston, MA - August 5, 2014 - According to Strategy Analytics’ AppOptix platform there are three distinct profiles of Android smartphone users in the US – the Light User segment consumes less than 50 MB per day, Moderate Users between 50-300 MB per day, and Power Users with daily use over 300 MB. Data estimates include combined activity on Wi-Fi and Cellular networks.
The analysis is based on over one million individual application sessions on more than 1500 Android smartphone users in the US during the first half of the year. The results are powered by Strategy Analytics' state-of-the-art Consumer Telemetry Platform by leveraging three core components – a best-in-class telemetry application, an opt-in panel, and big data analytics framework to support rich analysis.
Mapping the data consumption profiles across the subscriber base shows nearly two-thirds of the subscribers are Moderate Users, 23% belong to the Power User category, and just 15% as Light Users. However, in terms of data traffic share, the Power Users account for 57% share of the traffic, followed by Moderate users with 41% share, and Light Users with a nominal 2% share.
Across all three profiles, Wi-Fi accounts for a significant portion of the data use. While the proportion of Wi-Fi in data traffic for the Light and Moderate segments are 69% and 76% respectively, for Power Users the Wi-Fi proportion reaches 82%.
Bonny Joy, Chief, Consumer Telemetry Platforms, said: "Although the Moderate User profile represents the single largest segment across all wireless operators accounting for more than half of the total subscribers, the AppOptix platform data suggests there are significant variations in data usage across operators, which in turn brings new opportunities in usage based pricing plans."
Barry Gilbert, Vice President, said: "Wireless providers have to consider data consumption patterns across the identified customer segments in retooling their service plans, handset portfolio and content selection in reducing churn and attracting new subscribers."
AppOptix addresses the contextual nuances of the consumer behavior through a full-suite of tools, including dashboards, reports, and leading analyst insights on device brands, operators, models, and apps.
Press release contact
|
|
Left User (13727) Strategy Analytics |
| Phone number:
+44 11 11 |
| Email:
Contact me |
© 2019 Strategy Analytics