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China’s Tier 1s Improve Their Infotainment Products and Capabilities
Domestic and Foreign Tier 1s Broadening Their Infotainment Offerings to Meet Market Demands
Boston, MA - February 5, 2015 - China’s domination of the global vehicle manufacturing marketplace, forecast to be the largest vehicle producing region in 2015 with production of 24.6 million units, is increasingly reflected in the shift of industry investment to the East. In 2017, China will overtake North America to become the number two OEM infotainment market. The fast growth of the automotive infotainment market in China is creating huge opportunities as well as significant challenges for Tier 1 infotainment suppliers. This rapid market growth means plenty of business for all. And China’s rapid growth has meant that many import OEMs have had to develop systems specifically for the Chinese market that reflect unique local market conditions, including human machine interfaces and vehicle connectivity. Strategy Analytics’ Automotive Multimedia and Communications Systems (AMCS) service’s report, titled China: Tier 1 Infotainment Supplier Overview, provides descriptions and analysis of 21 Tier 1 infotainment suppliers, illustrates their operations in China, identifies the major products they are providing to OEM customers, and discusses industry projects they’re involved with. For the major Tier 1s, the report also provides analysis of their respective business strategies and competitive positions.
“As non-Chinese OEMs become involved in the entry-level market, it will make more sense for them to consider domestic Tier 1 suppliers since the major pressure in the entry level market will be cost,” said Kevin Li, Senior Analyst with Strategy Analytics’ Automotive Multimedia and Communications Systems service. “Meanwhile, domestic product quality is improving. Beyond this, domestic OEMs are penetrating the mid-range market, so the non-Chinese Tier 1 suppliers can also be involved in domestic OEMs’ business.”
The fast growth of the infotainment market in China is creating huge opportunities and significant challenges for Tier 1 infotainment suppliers. The rules of the game are changing rapidly with domestic suppliers and new arrivals from outside China competing and partnering on a wide range of projects. Further complicating the active development of the local market is the rapidly changing nature of in-vehicle infotainment, which is creating opportunities for new kinds of Tier 1 suppliers including wireless carriers, content providers and marketing companies — further challenging the traditional Tier 1 leaders, such as Continental, Harman, Panasonic, and Bosch.
“Chinese customers are looking for infotainment solutions that combine high quality, reliable technology, and reasonable cost,” said Richard Robinson, Director for Strategy Analytics’ Automotive Multimedia and Communications Systems service. “Rising complexity and the need to deploy solutions in shorter timeframes to meet consumer demands are driving the need for more flexible solutions. Tier 1 suppliers need to meet these expectations in order to provide infotainment solutions that deliver great in-vehicle experiences.”
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